Demographics

Michigan's Cottage Traditions 

The cottage is such a huge part of living in Michigan that it's difficult to believe that last year this became the first show dedicated to cottage and lakefront living on the eastern coast of Michigan.  Our patrons are the best example of how much a part of life Michigan's lakes and cottages are to its residents:


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Great Prospects!

Income
0-$40,000 6%
$40,000 - $80,000 16%
$80,000 - $120,000 36%
Over $120,000 43%
Age
25-34 4%
35-44 18%
45-54 39%
55-64 34%
Over 65 7%

Qualified Buyers!

  • 59%   Own a cottage
  •      88% of those on water
  • 22%   Came to the show for Cottages/Lakefront Property
  • 24%   Own primary home on water
  • 22% Considering purchasing primary home on water

 

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Rock Financial Showplace Facts

  • Located immediately off I-96 in beautiful Novi, MI, with plenty of on-site parking, making it easy for patrons to access the building without getting lost with complicated directions through the city.
  • Three Exposition Halls have a total of 214,000 square feet of multipurpose Exposition space and 5 meeting rooms.
  • There are a total of only 45 columns in the Exposition area and the ceiling is a soaring 28' with 24' true clear throughout.
  • All Exposition Halls have their own dedicated loading docks and additional grade level entrances able to accommodate semi truck admittance. Rock Financial Showplace has full utility service with 480 120/280 three phase power.