Demographics

Book Michigan First!

Each winter the outdoors come inside for one of Michigan's best-known shows, Outdoorama. Hunters, anglers, campers, boaters, hikers, conservationists, and wildlife enthusiasts will gather at the Suburban Collection Showplace to celebrate the outdoors.

Over the years, ShowSpan has earned the trust of the public, the respect of our exhibitors and the confidence of our sponsors. Michigan is rated as the top marketing territory for freshwater fishing, hunting and related products and services. This is your opportunity to join hundreds of aggressive businesses that have discovered the power of the Michigan outdoor market!

CLICK HERE to download an exhibit brochure!

Serious Sportsmen!

52% Own a boat
45% Shopping for hunting equipment
31 - Average number of days spent fishing annually
25 - Average number of days spent hunting annually
4 Hours - Average stay at the 2013 Show
80% Take an outdoor vacation every year
44% Have taken a destination fishing trip

Qualified Buyers!

45 yrs - Average age
90% Homeowners
20% Vacation homeowners
41% Own a smart phone
65% Own a truck
19% Own an RV or camper
48% Income over $80,000

Detroit is the #1 Freshwater Fishing Market in the Nation!

Oakland County has the most inland lakes in the state!
6 counties with a population of 5.2 million and average income over $67,000!
Over 600,000 fishing and hunting licenses sold within one hour's drive of the Suburban Collection Showplace!

Suburban Collection Showplace Facts

Conveniently located in the Detroit suburn of Novi. It is easily accessed by major highways and 3 interchanges.
Visible from I-96.
Over 200,000 sq. ft. of display space.
Nearby affordable lodging is plentiful, with special rates at selected hotels and motels for exhibitors.